LEGO Skylines

Paradox Interactive · The LEGO Group
2026
Strategy · Branding

A cozy, deeply customisable city builder in the LEGO universe. We ran the brand strategy with Paradox and the LEGO Group: the position, the promise, the tone of voice, and the line the launch now carries. Announced at gamescom Opening Night Live, August 2026.

“Everything just clicks” went from our brand statement to Paradox's announce headline.

Brand strategy, brokendoll. ECD Brett Richards.

[verify: Paradox and LEGO sign-off on imagery and the LEGO logo]