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Minecraft Live

Mojang
2021
Advertising · Trailers

The annual Minecraft broadcast, run as Minecon Live in 2019 and as Minecraft Live from 2020. Creative direction on the whole graphics and post pipeline: announce films, intros, the live package for the show, brand guidelines, and localised assets in seven languages across every aspect ratio.

Six million views in the first year.
Creative director, Brett Richards. Graphics package and post, brokendoll.
[verify: the views figure][verify: which years are cleared to show]
MINECON Live announcement, 2019
Minecraft Live announcement, 2021
Redstone mob face, cinematic still
Redstone mob face, cinematic still
Mobs in a bamboo forest
Mobs in a bamboo forest
Behind the scenes, costume studio shoot
Behind the scenes, costume studio shoot

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